Frequently Asked Questions

What is home staging?
Staging is all about enhancing a property's appearance so that it appeals to the greatest number of potential buyers.

What is the focus of home stagers?
Home stagers evaluate a property based on the staging elements of de-cluttering, de-personalizing, neutralizing, maximizing room size, highlighting architectural features/views, identifying functionality and rearranging furnishings to showcase the best features of the house. Staging can also be a technique to add an inviting ambiance to an otherwise vacant property.

Why should I stage my home?
Staged properties historically sell faster in a cold market and for more money in a hot market. Since your home is one of your largest assets, staging is a smart investment. An investment in staging is significantly less than your first price reduction!

What's the difference between staging and decorating?
Decorating expresses the homeowner’s personal tastes. Staging focuses on the buyer. Buyers must be able to see past your belongings so they can imagine themselves living there.

Why can't I just do it myself?
Homeowners are emotionally and financially invested in their homes, thus objectivity can be skewed. A trained professional with a fresh pair of eyes can create that desirable first impression.

Why can't my Realtor just tell me what needs to be done?
Realtors wear multiple hats when managing their listings while stagers are single focused. Realtors recognize the benefits of a staged home but have neither the time nor the expertise to help you get it done. Realtors and stagers work as a team to get you top dollar.

Why should I spend the money to stage my house in a slow market?
A slow market produces an oversupply of inventory. Thus it becomes more important to distinguish your property from the competition. Staging accomplishes this distinction.